Kylemore Abbey
This year, the team behind Kylemore reached one of the most significant milestones in the abbey’s history: the establishment of Ireland’s first new Benedictine monastery in 400 years. They commissioned us to create a video-first campaign that would showcase the heritage, community and spirituality of one of Ireland’s most-visited destinations, as well as documenting the final, important stages of the build.
Photo Credit: Tristan Hutchinson
CREATIVE CAMPAIGN
They key to this campaign narrative was demonstrating the values that underpin the Benedictine way of life and support the everyday stewardship of Kylemore Abbey. Our aim was to illustrate how those values hold meaning and relevance in our lives today and continue to serve as guiding principles for living a contemplative, balanced, and purposeful life.
ART DIRECTION
Collaborating with Taller Stories, a Dublin-based video production company, we took the lead on production and art direction for the delivery of a suite of stills and video to be used across the Abbey’s digital channels.
EDITORIAL CONTENT
Our in-house Editor worked closely with the shoot team and video editors to structure the interviews and storytelling across all film deliverables, as well as working on a style guide that the Kylemore team could use as a springboard for all campaign copy.
PROJECT MANAGEMENT
Kate, our Director managed the project from start to finish. Liaising with the teams at Kylemore and Taller Stories to ensure the project was delivered on time and within scope.